In our market research and through our continuous engagement with our members, we realized that other than being a key element of economic handicap in BOP, water is a must use in every homestead in day-to-day life. This need therefore can never be wished away by any entity envisioning to work with the BOP.
Our model is a simple water harvesting program through enables the rural poor communities access to water tanks fitted with gutters that will enable them to tap rainwater from their roofs during the rainy season.
Our business model will make it possible for the poor to afford the water tank by structuring a credit facility that allows the beneficiary to pay for the tank over time as she enjoys the use of the tank. We break the barrier of affordability to the poor by offering the credit term that is custom structured for their level of purchasing power